Asuransi Kredit Usaha Rakyat (KUR) PT. Asuransi Kredit Indonesia (PT. ASKRINDO) Persero

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Asuransi Kredit Usaha Rakyat (KUR) PT. Asuransi Kredit Indonesia (PT. ASKRINDO) Persero

This paper discusses the influence of promotion costs to gross premium income. This research is quantitative research with financial reporting data obtained from PT Askrindo (Persero) Cikini Jakarta Branch. From the analysis of linear regression coefficient between the cost of the promotion of the gross premium income in order to determine the relationship between variables X (promotion costs) with a variable Y (gross premium income) based analysis (KD = r2 x 100%) is equal to the cost of the promotion have influence little impact on gross premium income of 6.25% while the remainder (93.75) is influenced by variables - variables that caused other factors.

Pernyataan Tanggungjawab

Pengarang

Danu Chandra S. - Personal Name

Edisi

No. Panggil

TA 139 DAN a

ISBN/ISSN

Subyek

Asuransi KUR

Klasifikasi

139

Judul Seri

GMD

Text

Bahasa

Indonesia

Penerbit

Sekolah Tinggi Manajemen Asuransi Trisakti

Tahun Terbit

2011

Tempat Terbit

Jakarta

Deskripsi Fisik

30 hlm.;30 cm

Info Detil Spesifik

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