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Optimalisasi unit bisnis kendaraan PT Asuransi Ramayana Tbk dalam upaya meningkatkan pendapatan premi sesuai anggaran target perusahaan
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This thesis discusses how the marketing of vehicles and components business unit capable of creating customer satisfaction and loyalty by using marketing techniques training to staff and supporting factors such as insurance underwriting, claims the Insurance Ramayana Tbk . This study analyzes the extent to which the role of marketers can increase the premium income and seek solutions inhibiting factors. Changes to optimize all aspects of the vehicle business unit, which must be addressed. Data collection used were interviews with the insured and the production of reports and claims report in the last 3 years. Research results obtained from the results achieved within the expected changes in vehicle business unit, with additional training, and marketing personnel, changes in the concept of sales, technical and personnel training as an essential component, the addition of the rules in providing ease of claims handling and claims to tighten the high loss ratio. Conclusion With the changes that occur in the vehicle business unit is expected OTOSTOPRISK products will be increasingly recognized in the community, and Insurance Ramayana the more open cooperation with companies and financial institutions, brokers, insurance consultants, to achieve premium income within the budget given target company. And with these fixes can be used as a housekeeping and solutions to improve services.
Aries Pratama Bangun - Personal Name
SK 378 ARI o
378
Text
Indonesia
Sekolah Tinggi Manajemen Asuransi Trisakti
2012
Jakarta
82 hlm.; 30 cm
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