Detail Cantuman Kembali
Analisis Pengaruh Kompetensi Tenaga Pemasar dan Kualitas Pelayanan Klaim terhadap Kesetiaan Nasabah Asuransi Kendaraan Bermotor (Studi Kasus PT Asuransi Ramayana, Tbk., Cabang Jakarta Pondok Indah)
- Bagikan:
This thesis is to discuss how much influence Competence and Quality of Power Marketer Claim Service Company for insurance customer loyalty for motor vehicle insurance product in PT Asuransi Ramayana Tbk, Jakarta Pondok Indah branch. This study use quantitative method that is expected to gain knowledge to analyze to what extent the influence of Competence Energy Marketers and Service Quality Claims against the Company's customer loyalty in terms of automobile insurance statistical data. Using data collection techniques using instruments questionnaire distributed to the insured PT Ramayana Insurance Tbk, Jakarta Pondok Indah branch specifically for use insured motor vehicle insurance product from PT Asuransi Ramayana Tbk. The results from regression analysis in this study will result the R-squared value (R-Squared) about 0.458 or 45.8%. Circumstances indicates that the competence and quality of service marketers claim to contribute and influence about 45.8% of the loyalty of existing customers of motor vehicles on its remaining 54.2% is influenced by other factors such as factors: the price of the products offered, the quality of the product and others.
Handoyo
Handoyo - Personal Name
442 HAN a
442
Text
Indonesia
Sekolah Tinggi Manajemen Asuransi Trisakti
2012
Jakarta
LOADING LIST...
LOADING LIST...