Detail Cantuman Kembali
Analisis Kinerja Pialang Asuransi PT Gelora Karya Jasatama Ditinjau Dari Kepuasan Tertanggung
- Bagikan:
In accordance with its function as an expert consultant in the field of insurance , the company wants their customers do not just buy an insurance product but will fully understand the products you want or have them beli.adapun problems in this thesis is the increasing number of similar companies , it is important for PT . Work surge Jasatama to make amends for the survival of their businesses by examining the extent to which the level of customer satisfaction on the functioning and role of the company , in terms of the gap between services experienced with the expected services .
the method is a method of writing qualitative conducted using qualitative data obtained through research directly or main langsung.Tujuan of this study was to determine and analyze the extent to which the correspondence between the level of interest of the element - the element of customer service according to the functions and roles that have been done , And is expected to be taken into consideration for the company in order to determine the employment strategy in the future .
In this case I will only discuss the indicators associated with the level of customer satisfaction on the functioning and role of the broker , namely reliability, responsiveness , assurance , empathy , tangible .
In analyzing the data used the concept of performance- importance by using a Likert scale as a measuring tool . Results of analysis of the functions and roles that have been carried out by the company shows the range " pretty good" that stands at an average of 3.55 . whereas the expectations of the customers reaching an average of 4.25. may mean that the company is still not up to the promised service to customers
Therefore, through Cartesian diagram , can be described that there are several factors that must be considered by the company and one of which is the accuracy factor notification policy matures . Tests conducted by the author is expected to provide some input for the company in question , so that a failure has happened will not happen again
Ajie Dwi Stianto - Personal Name
SK 481 AJI a
481
Text
Indonesia
Sekolah Tinggi Manajemen Asuransi Trisakti
2015
Jakarta
xvii, 104 hlm; 21 cm
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