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Analisis Strategi Untuk Meningkatkan Pendapatan Premi Tidak Langsung (Inward) PT Bosowa Asuransi


The research is described the marketing strategy analysis in PT Bosowa Asuransi for increase the premium inward. The researchers conducted a study in PT Bosowa Insurance Underwriting, Global Tower 2rd Floor, J1. Jendral Gatot Subroto Kay. 27 Jakarta. In this case the division Acceptances and Facultative, finance and claim as a reference in the analysis. The method used in this research is descriptive qualitative methods of data collection and observation. From the research, it can be concluded that fire insurance is a major contribution on inward. That is mean PT Bosowa Asuransi must give more attention for fire insurance. For example have a bigger capacity on fire insurance
Sarah Ismailliah - Personal Name
SK 492 SAR a
492
Text
Indonesia
Sekolah Tinggi Manajemen Asuransi Trisakti
2015
Jakarta
xi, 83 hlm; 21 cm
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