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Efektivitas Strategi Pemasaran Terhadap Pendapatan Premi Travel Insurance Pada PT Zurich Insurance Indonesia
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The purpose of this study was to determine the extent of success or effectiveness of the company's marketing achieved premium income at PT Zurich Insurance Indonesia. To achieve the objectives of the study, the authors take a sample of data from January 1,2012 until December 31, 2014. This study is a qualitative research. Qualitative research will be more concerned with qualitative data meaningful, therefore qualitative researchers should be able to give meaning to the fact obtained. After analyzing data on the effectiveness of marketing strategies to premium revenue on product Travel Insurance, it can be stated that for each of the distribution channels (Agent, Broker, Direct, Travel Agent) shall produce premium as much as possible to generate profits fo the company and the final result will be known the effectiveness of all these ditributions which carry out their duties properly. Based on the results of research conducted by the authors, the level of achievment at the fourth effectiveness of distribution channels is not all good, the authors suggesr for the low achievment lvel need to disseminate to better know and understand the product Travel Insurance.
Nur Indah Sariputri - Personal Name
SK 495 NUR e
495
Text
Indonesia
Sekolah Tinggi Manajemen Asuransi Trisakti
2015
Jakarta
xv, 113 hlm; 21 cm
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