Principles of Marketing

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Principles of Marketing

Buku ini berisi 4 bab yaitu :
Bab I : Defining marketing and the marketing process
Bab II : Understanding the marketplace and customer value
Bab III : Designing a customer value-driven strategy and mix
Bab IV : Extending marketing

Pernyataan Tanggungjawab

Pengarang

Gary Armstrong - Personal Name
Philip Kotler - Personal Name

Edisi

No. Panggil

SR 658.8 PHI p

ISBN/ISSN

978-0-133-79502-8

Subyek

Marketing

Klasifikasi

658.8

Judul Seri

GMD

Text

Bahasa

English

Penerbit

Pearson Education Limited

Tahun Terbit

2016

Tempat Terbit

United States of America

Deskripsi Fisik

735 hlm; 21 cm

Info Detil Spesifik

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