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The Business Book : Big Ideas Simply Explained Be First or Be Better
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An innovative and accessible guide to business, management and commerce
Learning about business can be daunting, but The Business Book makes it easier than ever by giving you all the big ideas simply explained. Simple explanations and stylish infographics open up the business world to even the complete novice.
The Business Book is the perfect primer to key theories of business and management, covering inspirational business ideas, business strategy and alternative business models. 100 key quotations introduce you to the work of great commercial thinkers, leaders and gurus from Henry Ford to Steve Jobs and to topics spanning from start-ups to ethics.
Whether you are a would-be entrepreneur or just have an interest in business, The Business Book is an all-in-one guide to business management, theory and strategy.
Sam Atkinson - Personal Name
SR 658.812 SAM t
978-1-4654-1585-1
658.812
Text
English
DK Publishing
2014
USA
352hlm
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