Detail Cantuman Kembali
PEMASARAN ASURANSI RUMAH IDAMAN DI PT ASURANSI CENTRAL ASIA CABANG JATINEGARA
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This work practice report aims to identify and understand the marketing process of Asuransi Rumah Idaman (ASRI) at PT Asuransi Central Asia Jatinegara branch. Asuransi Rumah Idaman (ASRI) is marketed through several business sources. The number of products issued by insurance companies will increase people's mindset in considering their insurance needs. As a result, competition between insurance service providers is where insurance companies will continue to strive to provide the best service in the products they have. Companies need to issue insurance products that have their own advantages and are different from other insurance products. One example is the property insurance product from PT Asuransi Central Asia, namely Asuransi Rumah Idaman (ASRI). ASRI is a property insurance specifically designed for residential/complex/cluster type housing with superior additional guarantees, namely riots and riots and theft.
Farhan Prasetyo - Personal Name
TA 519 FAR p
NONE
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Indonesia
Sekolah Tinggi Manajemen Asuransi Trisakti
2022
Jakarta
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